Phone:

GCCC (850)769-1551 or 1-800-311-3685  

FAX (850)747-3259

Business Division (850)872-3838

College Web Site:

http:www.gc.cc.fl.us

Pre-requisite:

GEB 1011 or consent of instructor

Textbook:

Advertising: Principles and Practice (6^h edition) by Wells, Burnett and Moriarty

Catalog Description:

This course will cover the theory and administration of advertising, including functions, research, distribution, displays, direct mail, newspapers, layout, illustration, typography, engraving, and printing.

Course Objectives:

After completing this course the student will be able to:

1. Discuss the social and economic values of advertising.

2. Explain how advertising, as a form of communication, aids in the marketing of goods and services.

3. Plan an advertising campaign strategy which would interpret the want-satisfying qualities of a product in terms of consumer wants.

4. Properly utilize the various market research techniques by identifying a target market and determining what type of appeal to make in advertising a particular product to them.

5. Demonstrate an understanding of the proper use of color, space, type and product concept by preparing a single advertisement for a product of his/her choice.

Method of Instruction:

1. Lectures

2. Class Discussion

3. Case Studies

4. Videos

5. Guest Speakers

Grading:

A(90-100), B(80-89), C(70-79), D(60-69), F(59-below)

College Attendance Policy:

Students who are absent from class more than one eighth of a course without the instructor’s permission shall be withdrawn.  Three (3) tardies to class will have the equivalence of one (1) absence.