| Catalog Description: |
Functions and institutions involved in the marketing process;
marketing of agricultural products, raw materials, and manufacturing
goods; problems involved in the choice of channels of distribution;
function and methods of operation of wholesalers, retailers, and other marketing agencies; producer and consumer cooperation;
demand creation methods and problems; the pricing problem; and
the consumer in our marketing system.
|
| Course Objective: |
-
To
provide the student with an overview of the marketing
process and a detailed description of marketing institutions and
functions.
-
To
assist the student in developing an orientation to marketing which will act as a sound
basis for future study in management or for decisions, which he/she will have to make in
the course of employment in the business community.
-
To
develop an interest in the student for marketing which will motivate the student to study
further.
|
| Method of Instruction: |
Lectures and interactive participation by the student as well as case
studies, audio-visual materials and periodicals will be used for
instruction.
|
| Grading:
|
A(90-100),
B(80-89), C(70-79), D(60-69), F(below
60).
|
| College Attendance Policy:
|
Students who are absent from class more than one
eighth of a
course without the instructor’s permission shall be withdrawn. Three (3) tardies to class will have the equivalence of one (1) absence.
|
| Notes: |
This course in designated as an associate of science, non-transfer
course; however, some universities will accept this credit. Check with your academic advisor for more information. |
